At a charity golf outing, recruiting sponsors is just as important as recruiting the golfers themselves. Although you can generate some limited revenue from registration fees, the majority of funds for a charity event usually come from businesses and organizations that have donated in exchange for favorable publicity.
Given this, it’s important to know how to line up charity golf sponsors if you’re planning a tournament. This handy guide is designed to help you do just that.
Types of Sponsors
So how do you go about getting sponsors for your charity golf outing? Here’s a breakdown of some of the types of sponsors you can solicit and what they do.
- Title sponsor: This is your biggest sponsor, the one who pays enough to have their name on the event; for example, “Joe’s Deli Charity Golf Tournament.” This sponsor’s name usually goes on all signs and banners, and it’s featured prominently in other publicity materials.
- Presenting sponsors: Though not as big as the title sponsor, the presenting sponsors’ names should still appear, albeit smaller, on brochures and advertising. On larger signs, list it toward the bottom, with verbiage like “Presented by Joe’s Deli.”
- Contest sponsors: These are people who donate prizes to a raffle or other contests. List them in any publicity materials, provide them with some kind of special thanks, and mention them during the awards banquet as you show off the prizes they donated.
- Meal sponsors: Just what they sound like, these sponsors contribute specifically to food and drinks. They can donate money to offset the cost of the banquet or, in some instances, donate specific food items — such as bottled water and soft drinks — for the golfers as they’re on the course.
- Hole sponsors: A hole sponsor pays a certain amount to sponsor a single hole on the golf course. A sign with their company name appears at the hole they’ve sponsored for all the golfers and fans to see as they play through. This is generally the least expensive sponsorship option.
Some Tips for Getting Sponsors Onboard
If you’re just beginning your sponsor recruitment process, then it’s a good idea to begin by reaching out to your own network. “So if you are a school, for example, reach out to the PTA, or if you are a charity, then reach out to your supporters for donations first,” explains Carly Kennedy, Quail Hollow’s director of events and marketing. “Then look to your community to help find potential local sponsors that will both help your cost & help your cause.”
According to Kennedy, some great places to ask for support are local restaurants, trade services such as plumbers or air conditioning repair, lawyers, car dealerships, insurance offices, spas, gyms, realtors, and other local businesses. She also suggests that a single person be designated to coordinating communication between all the parties involved.
“Have one person be the liaison or ‘point person’ between your group, your sponsors, and your host venue (such as Quail Hollow),” she explains. “This person will make decisions like selecting menu items and determining setup, as well as providing final count and a list of participants.”
Finding the Perfect Venue for Your Charity Golf Outing
When determining the perfect venue for your outing, you should begin by creating a “wishlist” of features and amenities that you want from your ideal venue. For event organizers planning one of these soireés in the Tampa Bay area, Quail Hollow will meet and surpass your needs in every respect.
“We offer competitive golf pricing and a beautiful, player-friendly course,” says Bridget Kessler, the club’s golf and event coordinator who handles the booking of golf tournaments working closely with the director of golf, Keith Kulzer. “Our location is easy to find, because we’re just 2 miles off the interstate. We also offer on-site catering and great after-party locations, and you can incorporate the pool to involve families in the tournament.”
For an extra fee, Quail Hollow now offer the opportunity to host a “big hole” tournament where the holes are 15” wide instead of the standard size hole. This makes the play move faster, and it’s a fun new challenge.
Additionally, the club works with several partners on a regular basis that assist for all golf tournament needs. “They take care of things like signage, donations, custom gifts, silent auctions, hole in one insurance, and more,” adds Kennedy.
If you’re planning an event in the Tampa Bay area, Quail Hollow is the perfect location for your charity golf event.
Our beautiful course has holes that are fun and challenging for every skill level, and our expert event planners can help you handle the details and relieve the stress of organizing. To schedule your charity golf outing at Quail Hollow, contact us today.